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Following a record year for remanufactured engines in 2019, the UK’s leading remanufacturer of major units, Ivor Searle, has introduced an online sales incentive programme for UK motor factors, as part of the company’s growth strategy. 

Developed in conjunction with specialist customer loyalty solutions provider, incentivesmart, ‘Ivor Searle Rewards’ is aimed at increasing the remanufacturer’s brand engagement with its network of more than 2,000 motor factor branches across the UK.
 
Staff working at factors who sign up will be able to accrue points based on sales of eligible Ivor Searle products, which can be redeemed towards a comprehensive range of rewards, from retail merchandise, entertainment and health and fitness, to travel and experiences. The programme will also provide regular product and technical information, as well as promotions, whilst rewarding members for the time invested in engaging with the platform.
 
Commenting on the launch of the Ivor Searle Rewards programme, the company’s Commercial Director, David Eszenyi, said:
 
“As a market leading remanufacturer, we are delighted to launch this scheme for the benefit of our motor factor stockists. The new platform will enable us to keep factors up to date through direct communication and provide a great opportunity for members to earn bonus points on top of those earned through sales of Ivor Searle products. In just the first week since launch, more than 200 factors have already signed up, which is very encouraging.”
 
Factors not already registered can set up their free account at www.ivorsearle-rewards.co.uk
 

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